SUMMARY: The sales team is calling for not just more leads, but better leads. And while search engine optimization generates the highest rates in both categories, it is paid search that enables marketers to control the timing and placement of search result listings.
High-Quantity vs. High-Quality Leads Generated by Search Sources
To read the full article… Continue reading
Written by Houston SEO on Feb 1 2010
Want to eat healthier and exercise more in 2010? That’s tough! Want to learn about search engine optimization (SEO) so you can disregard the rumors and know what’s important? That’s easy! Here’s how to gain SEO knowledge as you go about your new start to 2010… Continue reading
Written by Houston SEO on Jan 22 2010
Unquestionably the Internet has become the most powerful marketing medium to grace us in the last 12 years. If you have a business and you want to reach local prospects you need to be at the top of the search engines for your business critical keywords.
Keywords Are the Foundation
Brainstorm all the appropriate keywords relevant to your business and then add the city you live to the… Continue reading
Written by Houston SEO on Sep 1 2009
Google has now translated it’s SEO best practice document into 40 different languages. It would be worth your time to read this document over to ensure you are incorporating search engine optimization best practices into your next website design project.
Since the release of our Search Engine Optimization Starter Guide last November, we’ve steadily been adding localized versions for our international users. Today, we’re happy to announce that… Continue reading
Written by Houston SEO on Jun 9 2009
Are you interested in more sales, leads, or newsletter subscriptions? Who is not!
One of the easiest ways to increase the effectiveness of your website is to convert more of the traffic you are currently getting. Google has an awesome free tool to help you with this.
Google Website Optimizer helps you increase your website’s conversion rate by trying variations of text, images, and other website content… Continue reading
Written by Houston SEO on Mar 11 2009
A Cornell University eye-tracking study on click behavior found that the 1st organic listing on Google was clicked four times more than the 2nd organic listing. The difference between ranking #1 and #2 for your business critical keywords can have a huge impact on your online marketing ROI.
Image and quote by SEO Researcher:
They used a sample of undergraduate students instructed to perform search in Google for… Continue reading
Written by Houston SEO on Feb 17 2009
As a website designer you should have a basic understanding about SEO when building sites for clients.
Google has put together a brief document which outlines the SEO basics. It would be worth your time to get these basic principals and best practices incorporated into your next web design project.
Here is what Google says about there SEO starter guide:
Our Search Engine Optimization Starter Guide
Written by Houston SEO on Nov 13 2008
In this post, I offer some tips on how to sell SEO to your management. If you have a question about SEO/SEM or web design please ask. We will do our best to get you an answer.
Q: Do you have a successful formula for selling non-SEO savvy management/executives on the importance of making SEO a permanent marketing imitative.
A: One thing is for sure, the Internet is… Continue reading
Written by Houston SEO on Aug 14 2008
