How to Install Google’s Website Optimizer in WordPress

If you are using WordPress as a CMS then you should be testing the major aspects of your landing pages.

With Website Optimizer you can try any combination of content/web assets to find out what leads to the most conversions. Testing your website also makes it easy to increase your site usability/effectiveness and visitor satisfaction. With this data you can make scientific enhancements to your website.

Lord Kelvin is often quoted as Continue reading